Truly SMB secures six-figure funding for growth from Maven Capital Partners

Truly SMB, a Castle Donnington-based technology company providing IT, cybersecurity and application services, has secured a six-figure debt finance package to support its expansion. Truly SMB received the backing from the Midlands Engine Investment Fund II for the East and South East Midlands, managed by Maven Capital Partners. Founded in 2024, the business helps small and medium-sized enterprises use Microsoft technologies, including AI tools such as Copilot, through subscription-based support intended to make innovation accessible at a lower cost.

The company delivers the TrulyFIT programme, a structured training solution designed to help businesses adopt AI and digital tools. The senior team is led by Vicky and Brett Critchley alongside chief executive Tim Rookes, who collectively have experience in growing technology businesses. Vicky and Brett previously managed Bam Boom Cloud, which was acquired by Pax8 in February 2023 and was a Microsoft Partner of the Year. Tim was the founder and chief executive of True MSP, which was acquired to help create Truly SMB. The new venture supports SMEs across the UK, US and Canada to adopt Microsoft and AI technologies.

The funding from the Midlands Engine Investment Fund II will provide additional working capital following the recruitment of a senior management team drawn from across the Microsoft ecosystem. The business also plans to explore acquisitions to expand its service offering and customer base.

Vicky, executive chair of Truly SMB, said: “This funding is a huge vote of confidence in what we’re building. Too many Small Medium Businesses (SMBs) know AI and digital tools could transform their business but feel locked out by cost or complexity. We’ve built Truly SMB to smash that barrier – to make world-class Microsoft and AI capability practical, secure and genuinely affordable. This investment lets us scale faster, back even more customers, and push the boundaries of what smaller businesses can achieve.”

Richard Brighty, investment manager at Maven, said: “Brett, Vicky and the team have an exceptional track record and a clear vision for how AI can transform the way small and medium-sized businesses operate. They understand the challenges SMEs face when adopting new technology and have built a model that makes innovation accessible and practical. We’re really pleased to be supporting them through MEIF II as they continue to grow.”

Image source: Maven Capital Partners