Nottingham-based investigation and intelligence software provider Altia has appointed Natalie Farr as director of sales and partnerships for Europe, the Middle East and Africa (EMEA), as the company aims to strengthen its commercial operations and international reach.
In her new role, Farr will be responsible for driving commercial growth across the EMEA region. She will work closely with both global and product-focused teams to refine sales processes and ensure practices align with customer requirements.
Farr brings experience in public safety, national security, and enterprise transformation. She began her career supporting UK police forces before moving into senior roles at Microsoft, where she worked with law enforcement and defence organisations as part of its Public Safety and National Security division. She also held a leadership position at Google, deepening her knowledge of the intersection between technology and public service.
Rob Sinclair, chief executive of Altia, said: “At Altia, we pride ourselves on delivering the best and most innovative tools to support our customers, and that starts with having the right people. We are incredibly excited to welcome Natalie to the team.
“Her exceptional experience, along with her ability to lead high-performing teams and build strategic partnerships, will be invaluable as we scale our presence internationally and continue to evolve our sales approach to meet the needs of our customers.”
Farr will work alongside Altia’s senior leadership to ensure the company’s solutions are aligned with market developments and customer outcomes.
Natalie Farr said: “I’ve always found purpose in helping organisations that protect the public, and that’s why I’m so excited to join Altia.
“I get a real buzz from creating tangible impact, and working in policing and justice is where I know I can make a meaningful difference. This role brings together everything I care about: innovative technology, frontline impact, and the opportunity to lead a global team.”
In addition to her professional work, Farr is a regular volunteer in schools where she promotes careers in STEM and encourages young women to consider roles in technology and leadership.
Image of Natalie Farr from Altia.
