Cronofy secures £15 million investment from BGF to support global expansion

Cronofy, a Nottingham-based provider of embedded scheduling infrastructure, has received a £15 million investment from BGF, one of the most active growth capital investors in the UK and Ireland.

The investment will support Cronofy’s international expansion and product development. The company provides real-time, secure scheduling functionality that integrates directly into business workflows and applications. Its technology is used by more than 180,000 organisations globally across industries including recruitment, healthcare, and professional services.

Cronofy was founded in Nottingham by engineers Adam Bird and Garry Shutler, who developed the platform to address the need for scalable embedded scheduling infrastructure that maintains a strong focus on privacy and security.

The company’s platform has been adopted by global brands such as Indeed, Houzz and Docplanner. Among its client base, fintech business Wise has reported a reduction in interview scheduling time from six days to 90 minutes due to the integration of Cronofy’s technology.

More than 60% of Cronofy’s revenue is currently generated in the US. The new funding will allow the company to broaden its product scope and support continued growth across international markets, with a focus on the US.

The investment also provides a partial exit for Cronofy’s seed-stage investors, who have backed the company since it launched in 2016.

Adam Bird, CEO and co-founder of Cronofy, said: “We were seeking a partner to support the next stage of our growth journey, and BGF offers the experience, flexibility and scale to help us achieve our goals.

“Scheduling is a critical but often overlooked business function, and our mission is to simplify it in a secure and privacy-first way for organisations worldwide. We’ve spent the last decade building a platform that integrates seamlessly into the systems our customers already use, saving them time and improving efficiency.

“With this investment, we’re poised to accelerate our impact across even more industries and geographies.”

Seb Saywood, partner at BGF, said: “Cronofy is a stand-out tech success story that has achieved global recognition in its vertical for having the most reliable embedded scheduling infrastructure.

“Its ROI for a range of different customer types and size, including enterprise, is compelling. It has a customer centric, product first growth strategy that has already generated 60% of its sales from the more mature US market.

“We look forward to partnering with this impressive management team who have a proven track record in solving problems for customers and scaling tech businesses.”

Advisers to Cronofy on the transaction included Shakespeare Martineau (Duncan James, Renee Freeman, Roger Harcourt) and RSM (Martin Brown). Advisers to BGF included Browne Jacobson (Mark Hughes, Matt Bolton, Ka Man Shing), Cooper Parry (Sara Thompson, Jack Mcfarlane, Lauren Nutty), Alvarez & Marsal (Ian Birch, Joe Stevenson), RP Advisory (Suzy Smith, Aries Shomalistos), and Scalewise (Tom Glason, Munya Hoto).