Vypr, a Manchester-based product intelligence platform, plans to increase its workforce by 44% by the end of its next financial year. This follows a more than 30% increase in staff over the past year. The company’s expansion plans coincide with the launch of its new AI-powered platform, Vypr Predict.
Vypr Predict, a self-serve platform for consumer insight, is now available in the UK, Australia, and European markets, with a planned launch in the US. The platform was developed by the entire Vypr team, with a central role played by the product and technology teams at its Manchester headquarters. The company intends to grow its current team of 87 to 125, hiring new specialists from Manchester and the North West’s technology talent pool.
The company’s platform helps global brands, including supermarkets like Aldi, Asda, and M&S, and food and drink brands such as Brewdog, Kraft Heinz, and Red Bull, to understand consumer behaviour. The new platform is part of Vypr’s growth strategy and follows a £5 million investment announced in April. Vypr Predict offers product, marketing, commercial, and insight teams access to faster consumer insight, testing tools, and AI-powered analysis. The platform is supported by behavioural science and Vypr’s data quality and expert assistance.
Chris Williams, CEO of Vypr, said: “A major aspect of the investment we secured earlier this year was to propel the launch of our next generation technology and attract the best people to achieve our vision for growth. The platform we’ve launched keeps us at the forefront of our industry and is testament to our Manchester team working across technology and the wider business.” He added: “We’re well known for the unrivalled industry knowledge and expertise we provide our customers. In parallel, we’re growing a world class tech team to keep pushing boundaries in our space globally, giving businesses the confidence to launch products and services that people absolutely want.”
The company has seen 40% growth in each of the past three years and currently has an annual recurring revenue of £7 million.
Image source: LinkedIn
