Simpson Associates, a data and artificial intelligence (AI) services company, has secured investment from Beech Tree Private Equity to support its next stage of growth.
Headquartered in York with an additional office in Sheffield, Simpson Associates collaborates with clients across policing and blue light services, financial services, healthcare, not-for-profit organisations, higher education, and local and central government. The company assists clients in converting complex data into practical intelligence and measurable results. Its service provision covers strategic guidance, technical development, and managed operations.
The business employs more than 100 data and AI specialists. The collaboration with Beech Tree is expected to provide investment to accelerate organic growth, extend service capabilities in new technologies such as agentic AI, broaden its sector-specific offerings and products, and pursue strategic acquisitions.
Giles Horwood, Chief Executive Officer at Simpson Associates, said: “I’m delighted to be partnering with Beech Tree in this next phase of our growth. We’ve built a strong relationship with the Beech Tree team, and their deep sector knowledge and aligned culture & values, makes them the ideal partner for this next chapter. “Our mission is to help organisations in regulated industries design, build, and run trusted data and AI platforms securely that deliver improved decision-making and efficiency. With Beech Tree’s backing, we’ll continue to invest in new technologies and capabilities to deliver even greater value for our customers.”
Adam Rudd, Managing Partner at Beech Tree Private Equity, added: “We’ve been looking to back a high quality data and AI services partner for some time. Data governance, security, and actionable intelligence are now board-level priorities across every industry, and Simpson Associates is ideally positioned to meet that demand. “We’re excited to partner with Giles, Rachel, Darren, and the wider team to support their continued growth, both organically and through strategic acquisitions as they help clients harness the full potential of their business.”
Image source: Beech Tree Private Equity
