Frictionless payments, ease of use and personalised loyalty schemes are the key to attracting shoppers online
As consumers, we have increasingly grown more accustomed to shopping online – but we’ve also become more adept at it. Which means it isn’t enough for retailers to just cater for e-commerce consumers – they also need to take into account their savviness.
“What the pandemic has done is accelerate the journey that we were already on,” says Kirsty Morris, managing director of specialist sales at Barclaycard Business. “If you look at the past 10 years, it’s not hard to see a shift in consumer behaviour toward being much more comfortable shopping online.”
