Manchester’s IT solutions provider King of Servers celebrated yet another record-breaking year in 2016 as sales revenue increased by 26%, reaching almost \u00a33m by the end\u00a0of the year.<\/p>\n
Their average monthly profits also increased by 160% from 2015 to 2016.<\/p>\n
King of Servers has high hopes for an even stronger 2017 as they have branched out to offer converged infrastructure and security products in response to changes in the market and tech\u00a0landscape in general.<\/p>\n
The small firm, consisting of three staff members, was also shortlisted for \u2018Rising Star\u2019 at last\u00a0year\u2019s CRN Channel Awards, in\u00a0November, and won the \u2018computers, telecommunications and electricals\u2019 category at the Online Retail Awards in 2016.<\/p>\n
Albie Attias, managing director of King of Servers says: \u201cDespite drastic shifts in the market\u00a0and economic uncertainty in 2016, I am delighted that the business has still managed to\u00a0achieve significant growth. We are only a small team, but this doesn\u2019t stop us competing with\u00a0big brands and staying at the forefront of the market.\u201d<\/p>\n
Albie and the King of Servers team also made the bold decision to expand its product range in 2017, which now offers converged solutions, and move away from<\/p>\n
operating as an \u2018IT reseller\u2019 to \u2018IT solutions provider\u2019. This came in response to a shift in\u00a0market conditions, which demonstrates the brand\u2019s willingness to respond to the changing\u00a0needs of its customers.<\/p>\n
In addition to the original product offering of storage, networking and components, the brand\u00a0now offers converged solutions and security solutions. Offering new product ranges has\u00a0meant that Albie has had to make considerable changes to how the business operates.<\/p>\n
He says: \u201cPreviously, many of the customers we dealt with knew what they wanted to\u00a0purchase, and were shopping around for the best price. The new products require a more\u00a0consultation-based sales approach. By definition, these solutions are bespoke, configured\u00a0units that cannot be advertised online with a ticket price. Customers may not necessarily be\u00a0fully aware of the benefits of converged systems or of the cost benefit over time. This has\u00a0meant training our sales staff so that they are able to offer comprehensive advice on the new\u00a0products, and convey the benefits of convergence.\u201d<\/p>\n
As part of the new product offering, King of Servers started selling the VRTX converged\u00a0infrastructure in January 2017 and will be introducing the SonicWALL range of security\u00a0products in February 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"
Manchester’s IT solutions provider King of Servers celebrated yet another record-breaking year in 2016 as sales revenue increased by 26%, reaching almost \u00a33m by the end\u00a0of the year. Their average monthly profits also increased by 160% from 2015 to 2016. King of Servers has high hopes for an even stronger 2017 as they have branched […]<\/p>\n","protected":false},"author":1,"featured_media":3652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,25,31,32],"tags":[123,158,161,184],"class_list":["post-1299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security","category-services","category-tech-sparx","category-telecom","tag-manchester","tag-security","tag-services","tag-telecom"],"yoast_head":"\n