Liverpool’s LivingLens, a software provider which help companies turn consumer insight films into market research, has raised \u00a31.3m in funding.<\/p>\n
Investors in the round included the Angel CoFund and a series of undisclosed angels from both\u00a0marketing and financial sectors.<\/p>\n
The funding boost will be used to open operations in the US and expand sales, marketing and customer success teams.<\/p>\n
Carl Wong, CEO of\u00a0LivingLens, commented on the round: \u201cWe are delighted to announce this funding round, which will enable us to more deeply support our customers, accelerate the development of new capabilities that will add more value for clients, and, ultimately, scale the business.<\/p>\n
\u201cWe are now working with some of the world\u2019s largest brands and agencies to help them to get closer to their consumers and drive more value out of consumer video as a valuable source of insight, and expect 2017 to be a really strong year for our business,\u201d Wong added.<\/p>\n
LivingLens had previously raised over $2 million across three different rounds since January 2014.<\/p>\n
Tim Mills, investment director at the Angel CoFund, spoke about his firm\u2019s decision to invest: \u201cIn today\u2019s digitally driven economy, it\u2019s increasingly difficult for brands to capture the attention of customers. Innovative technology to harness consumer insight has never been more important, for which LivingLens is leading the way.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Liverpool’s LivingLens, a software provider which help companies turn consumer insight films into market research, has raised \u00a31.3m in funding. Investors in the round included the Angel CoFund and a series of undisclosed angels from both\u00a0marketing and financial sectors. The funding boost will be used to open operations in the US and expand sales, marketing […]<\/p>\n","protected":false},"author":1,"featured_media":3680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,31],"tags":[117,167],"class_list":["post-1310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software","category-tech-sparx","tag-liverpool","tag-software"],"yoast_head":"\n