The Newcastle-headquartered tech firm expects to hire six people in Germany by the end of the year with its first office in mainland Europe.<\/p>\n
Tipped to become a $1bn tech \u2018unicorn\u2019, Performance Horizons is opening its eighth office in Hamburg, and is considering a base in China.<\/p>\n
The firm tracks online sales and pays third parties commission for transactions, and\u00a0was earlier this year included on the Future Fifty list of the country\u2019s most promising tech firms, already has offices in New York, San Francisco, Baltimore, Sydney, Tokyo and London, as well as its base on Forth Banks, Newcastle.<\/p>\n
The Hamburg office will be its first location in mainland Europe, while it operates in Brazil and China through sub-contracted teams.<\/p>\n
CFO Chris Blaxall said: \u201cTo date our sales and marketing efforts is all based out of London in terms of the EMEA market as a whole. The vast majority of our customers are UK based and all of that has been managed out of the London office.<\/p>\n
\u201cIn terms of looking at where we should put additional sales, marketing, and customer success people to continue to grow our business we looked at all the markets around and we felt that Germany was a very sensible market in which to take the next step in terms of mainland Europe.\u201d<\/p>\n
Oskar Stenzel is leading the new office after joining Performance Horizon from German firm Neustar, where he was executive director of sales.<\/p>\n
<\/p>\n
Mr Blaxall added that setting up an office in China would present challenges because of the differences in culture and the way people do business in the region. However, the company has overcome similar challenges when it opened its doors in Japan.<\/p>\n
Performance Horizon – which lists the likes of Adidas, British Airways, and Google among its client roster – is also developing its own in-house artificial intelligence software.<\/p>\n
Once completed the new tech will allow companies to forecast how changes in commission payments will impact sales and revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Newcastle-headquartered tech firm expects to hire six people in Germany by the end of the year with its first office in mainland Europe. Tipped to become a $1bn tech \u2018unicorn\u2019, Performance Horizons is opening its eighth office in Hamburg, and is considering a base in China. The firm tracks online sales and pays third […]<\/p>\n","protected":false},"author":1,"featured_media":3235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,31],"tags":[131,167],"class_list":["post-1327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software","category-tech-sparx","tag-newcastle","tag-software"],"yoast_head":"\n