{"id":1388,"date":"2017-09-18T00:00:00","date_gmt":"2017-09-18T00:00:00","guid":{"rendered":"https:\/\/www.techsparx.co.uk\/north\/uncategorized\/data-analytics-start-peak-raises-2-5m-develop-ai\/"},"modified":"2025-02-28T14:38:07","modified_gmt":"2025-02-28T14:38:07","slug":"data-analytics-start-peak-raises-2-5m-develop-ai","status":"publish","type":"post","link":"https:\/\/www.techsparx.co.uk\/north\/data-analytics-start-peak-raises-2-5m-develop-ai\/","title":{"rendered":"Data analytics start-up Peak raises \u00a32.5m to further develop AI"},"content":{"rendered":"<p>Manchester-based start-up Peak sells\u00a0data analytics-as-a-service to businesses and has raised \u00a32.5m in its latest funding round.<\/p>\n<p>Its total funding has reached \u00a33.5m with\u00a0London-based venture capital firm\u00a0MMC Ventures\u00a0is the main provider of the latest injection of capital, which will allow Peak to continue to help companies of all sizes use data, machine learning and AI technologies to drive growth.<\/p>\n<div class=\"widget-content doubleclick-widget doubleclick-widget-300x250\">Founded in November 2014 by\u00a0Atul Sharma, Richard Potter and David Leitch \u201cover a couple of beers\u201d, the trio had become frustrated\u00a0with the fragmentation of data services in the market and the associated costs.<\/div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-7505 alignleft\" src=\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2017\/09\/Peak-300x183.jpg\" alt=\"Peak\" width=\"300\" height=\"183\" \/>Setting out to create a platform that combined all the required data analytics services (unifying, processing, modelling and extracting insight) to help businesses grow, its service is available via a subscription.<\/p>\n<p>Following a year of rapid growth, the company was recognised by Tech North as one of the \u2018top tech start-ups in the UK\u2019 through winning the\u00a0Northern Stars competition\u00a0in 2015.<\/p>\n<p>Counting the likes of\u00a0Morrisons, AstraZeneca and\u00a0<em>The Economist\u00a0<\/em>among its clients, the start-up has also opened a development centre in Jaipur, India.<\/p>\n<p>Potter said: \u201cWe have seen incredible traction since launching our service in 2016.<\/p>\n<p>\u201cOur subscription revenues are growing in-line with the fastest growing global tech businesses, which demonstrates just how strong the demand for machine learning and AI technologies is in businesses across the spectrum.<\/p>\n<p>\u201cIn that time, we have built an amazing data science and engineering capability, while delivering some incredible results for our customers.<\/p>\n<p>\u201cThis round of funding will enable us to further develop both our technology and our team, while accelerating our commercial growth.\u201d<\/p>\n<p>Mike Fletcher, chairman of Peak and managing partner of Praetura Capital, said:\u00a0\u201cWe took our time to assess the best funding route for the next stage of our growth. We wanted an investor with an understanding of B2B SaaS companies and how to scale them globally, as well as having an appreciation for the nascent machine learning and AI sector.<\/p>\n<p>\u201cIn MMC Ventures we believe we have found the perfect partner and we\u2019re delighted to welcome them into the company.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Manchester-based start-up Peak sells\u00a0data analytics-as-a-service to businesses and has raised \u00a32.5m in its latest funding round. Its total funding has reached \u00a33.5m with\u00a0London-based venture capital firm\u00a0MMC Ventures\u00a0is the main provider of the latest injection of capital, which will allow Peak to continue to help companies of all sizes use data, machine learning and AI technologies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,18,31],"tags":[62,91,123],"class_list":["post-1388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","category-funding","category-tech-sparx","tag-cloud","tag-funding","tag-manchester"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data analytics start-up Peak raises \u00a32.5m to further develop AI - Regional technology news - North - TechSparx - Business technology stories in the North<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techsparx.co.uk\/north\/data-analytics-start-peak-raises-2-5m-develop-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data analytics start-up Peak raises \u00a32.5m to further develop AI - Regional technology news - North - TechSparx - Business technology stories in the North\" \/>\n<meta property=\"og:description\" content=\"Manchester-based start-up Peak sells\u00a0data analytics-as-a-service to businesses and has raised \u00a32.5m in its latest funding round. Its total funding has reached \u00a33.5m with\u00a0London-based venture capital firm\u00a0MMC Ventures\u00a0is the main provider of the latest injection of capital, which will allow Peak to continue to help companies of all sizes use data, machine learning and AI technologies [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techsparx.co.uk\/north\/data-analytics-start-peak-raises-2-5m-develop-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Regional technology news - North - TechSparx - Business technology stories in the North\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-18T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-28T14:38:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/Peak.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/data-analytics-start-peak-raises-2-5m-develop-ai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/data-analytics-start-peak-raises-2-5m-develop-ai\/\"},\"author\":{\"name\":\"Editorial Team\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/person\/a67e7f1ec4654ee30ec6c9c2899a146e\"},\"headline\":\"Data analytics start-up Peak raises \u00a32.5m to further develop AI\",\"datePublished\":\"2017-09-18T00:00:00+00:00\",\"dateModified\":\"2025-02-28T14:38:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/data-analytics-start-peak-raises-2-5m-develop-ai\/\"},\"wordCount\":358,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/data-analytics-start-peak-raises-2-5m-develop-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/Peak.jpg\",\"keywords\":[\"Cloud\",\"funding\",\"Manchester\"],\"articleSection\":[\"Cloud\",\"Funding\",\"Tech Sparx\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techsparx.co.uk\/north\/data-analytics-start-peak-raises-2-5m-develop-ai\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/data-analytics-start-peak-raises-2-5m-develop-ai\/\",\"url\":\"https:\/\/www.techsparx.co.uk\/north\/data-analytics-start-peak-raises-2-5m-develop-ai\/\",\"name\":\"Data analytics start-up Peak raises \u00a32.5m to further develop AI - 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