{"id":1849,"date":"2021-02-17T00:00:00","date_gmt":"2021-02-17T00:00:00","guid":{"rendered":"https:\/\/www.techsparx.co.uk\/north\/uncategorized\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/"},"modified":"2025-02-28T14:39:14","modified_gmt":"2025-02-28T14:39:14","slug":"tights-spatulas-action-the-madcap-world-of-chain-reaction-videos","status":"publish","type":"post","link":"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/","title":{"rendered":"Tights! Spatulas! Action! The madcap world of chain reaction videos"},"content":{"rendered":"

Need your hair cut? Cake served? No problem! Lockdown has led millions to discover the work of Joseph Herscher and friends, whose absurdly complicated ‘labour-saving’ machines reveal the potential for magic in the everyday<\/p>\n

“It’s one thing to maim myself,” says Joseph Herscher. “But maiming someone else? I’m not sure I could live with that. At least I’d have it on tape, but it’d still suck to be killed by one of my machines.”<\/p>\n

Herscher, 36, is a chain reaction artist who works out of his bedroom in a Brooklyn flatshare. He builds elaborate contraptions using everyday items in the style of Rube Goldberg<\/a>, the madcap American cartoonist and inventor.<\/p>\n

Continue reading…<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Need your hair cut? Cake served? No problem! Lockdown has led millions to discover the work of Joseph Herscher and friends, whose absurdly complicated ‘labour-saving’ machines reveal the potential for magic in the everyday “It’s one thing to maim myself,” says Joseph Herscher. “But maiming someone else? I’m not sure I could live with that. […]<\/p>\n","protected":false},"author":1,"featured_media":1850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nTights! Spatulas! Action! The madcap world of chain reaction videos - Regional technology news - North - TechSparx - Business technology stories in the North<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tights! Spatulas! Action! The madcap world of chain reaction videos - Regional technology news - North - TechSparx - Business technology stories in the North\" \/>\n<meta property=\"og:description\" content=\"Need your hair cut? Cake served? No problem! Lockdown has led millions to discover the work of Joseph Herscher and friends, whose absurdly complicated ‘labour-saving’ machines reveal the potential for magic in the everyday “It’s one thing to maim myself,” says Joseph Herscher. “But maiming someone else? I’m not sure I could live with that. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"Regional technology news - North - TechSparx - Business technology stories in the North\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-17T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-28T14:39:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/8192.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"140\" \/>\n\t<meta property=\"og:image:height\" content=\"84\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/\"},\"author\":{\"name\":\"Editorial Team\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/person\/a67e7f1ec4654ee30ec6c9c2899a146e\"},\"headline\":\"Tights! Spatulas! Action! The madcap world of chain reaction videos\",\"datePublished\":\"2021-02-17T00:00:00+00:00\",\"dateModified\":\"2025-02-28T14:39:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/\"},\"wordCount\":135,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/8192.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/\",\"url\":\"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/\",\"name\":\"Tights! Spatulas! Action! The madcap world of chain reaction videos - Regional technology news - North - TechSparx - Business technology stories in the North\",\"isPartOf\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/8192.jpg\",\"datePublished\":\"2021-02-17T00:00:00+00:00\",\"dateModified\":\"2025-02-28T14:39:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#primaryimage\",\"url\":\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/8192.jpg\",\"contentUrl\":\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/8192.jpg\",\"width\":140,\"height\":84,\"caption\":\"Tights! Spatulas! Action! The madcap world of chain reaction videos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.techsparx.co.uk\/north\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tights! Spatulas! Action! The madcap world of chain reaction videos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#website\",\"url\":\"https:\/\/www.techsparx.co.uk\/north\/\",\"name\":\"Regional technology news - North - TechSparx - Business technology stories in the North\",\"description\":\"Regional technology news - Midlands, North, North - TechSparx\",\"publisher\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.techsparx.co.uk\/north\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#organization\",\"name\":\"Regional technology news - North - TechSparx - Business technology stories in the North\",\"url\":\"https:\/\/www.techsparx.co.uk\/north\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/cropped-Techsparx-LOGO.png\",\"contentUrl\":\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/cropped-Techsparx-LOGO.png\",\"width\":248,\"height\":80,\"caption\":\"Regional technology news - North - TechSparx - Business technology stories in the North\"},\"image\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/person\/a67e7f1ec4654ee30ec6c9c2899a146e\",\"name\":\"Editorial Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a63569d021e9997d4c4afa07a6940d5ec03d13725a97de06aace006fa15ebe5e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a63569d021e9997d4c4afa07a6940d5ec03d13725a97de06aace006fa15ebe5e?s=96&d=mm&r=g\",\"caption\":\"Editorial Team\"},\"sameAs\":[\"https:\/\/www.techsparx.co.uk\/north\"],\"url\":\"https:\/\/www.techsparx.co.uk\/north\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tights! Spatulas! Action! The madcap world of chain reaction videos - Regional technology news - North - TechSparx - Business technology stories in the North","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/","og_locale":"en_GB","og_type":"article","og_title":"Tights! Spatulas! Action! The madcap world of chain reaction videos - Regional technology news - North - TechSparx - Business technology stories in the North","og_description":"Need your hair cut? Cake served? No problem! Lockdown has led millions to discover the work of Joseph Herscher and friends, whose absurdly complicated ‘labour-saving’ machines reveal the potential for magic in the everyday “It’s one thing to maim myself,” says Joseph Herscher. “But maiming someone else? I’m not sure I could live with that. […]","og_url":"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/","og_site_name":"Regional technology news - North - TechSparx - Business technology stories in the North","article_published_time":"2021-02-17T00:00:00+00:00","article_modified_time":"2025-02-28T14:39:14+00:00","og_image":[{"width":140,"height":84,"url":"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/8192.jpg","type":"image\/jpeg"}],"author":"Editorial Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Editorial Team","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#article","isPartOf":{"@id":"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/"},"author":{"name":"Editorial Team","@id":"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/person\/a67e7f1ec4654ee30ec6c9c2899a146e"},"headline":"Tights! Spatulas! Action! The madcap world of chain reaction videos","datePublished":"2021-02-17T00:00:00+00:00","dateModified":"2025-02-28T14:39:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/"},"wordCount":135,"commentCount":0,"publisher":{"@id":"https:\/\/www.techsparx.co.uk\/north\/#organization"},"image":{"@id":"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/8192.jpg","articleSection":["Uncategorized"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/","url":"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/","name":"Tights! Spatulas! Action! The madcap world of chain reaction videos - Regional technology news - North - TechSparx - Business technology stories in the North","isPartOf":{"@id":"https:\/\/www.techsparx.co.uk\/north\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#primaryimage"},"image":{"@id":"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/8192.jpg","datePublished":"2021-02-17T00:00:00+00:00","dateModified":"2025-02-28T14:39:14+00:00","breadcrumb":{"@id":"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#primaryimage","url":"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/8192.jpg","contentUrl":"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/8192.jpg","width":140,"height":84,"caption":"Tights! Spatulas! Action! The madcap world of chain reaction videos"},{"@type":"BreadcrumbList","@id":"https:\/\/www.techsparx.co.uk\/north\/tights-spatulas-action-the-madcap-world-of-chain-reaction-videos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.techsparx.co.uk\/north\/"},{"@type":"ListItem","position":2,"name":"Tights! Spatulas! Action! The madcap world of chain reaction videos"}]},{"@type":"WebSite","@id":"https:\/\/www.techsparx.co.uk\/north\/#website","url":"https:\/\/www.techsparx.co.uk\/north\/","name":"Regional technology news - North - TechSparx - Business technology stories in the North","description":"Regional technology news - Midlands, North, North - TechSparx","publisher":{"@id":"https:\/\/www.techsparx.co.uk\/north\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techsparx.co.uk\/north\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.techsparx.co.uk\/north\/#organization","name":"Regional technology news - North - TechSparx - Business technology stories in the North","url":"https:\/\/www.techsparx.co.uk\/north\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/logo\/image\/","url":"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/cropped-Techsparx-LOGO.png","contentUrl":"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/cropped-Techsparx-LOGO.png","width":248,"height":80,"caption":"Regional technology news - North - TechSparx - Business technology stories in the North"},"image":{"@id":"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/person\/a67e7f1ec4654ee30ec6c9c2899a146e","name":"Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a63569d021e9997d4c4afa07a6940d5ec03d13725a97de06aace006fa15ebe5e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a63569d021e9997d4c4afa07a6940d5ec03d13725a97de06aace006fa15ebe5e?s=96&d=mm&r=g","caption":"Editorial Team"},"sameAs":["https:\/\/www.techsparx.co.uk\/north"],"url":"https:\/\/www.techsparx.co.uk\/north\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/posts\/1849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/comments?post=1849"}],"version-history":[{"count":1,"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/posts\/1849\/revisions"}],"predecessor-version":[{"id":4764,"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/posts\/1849\/revisions\/4764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/media\/1850"}],"wp:attachment":[{"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/media?parent=1849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/categories?post=1849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/tags?post=1849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}