{"id":2664,"date":"2022-01-04T00:00:00","date_gmt":"2022-01-04T00:00:00","guid":{"rendered":"https:\/\/www.techsparx.co.uk\/north\/uncategorized\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/"},"modified":"2025-02-28T14:41:23","modified_gmt":"2025-02-28T14:41:23","slug":"apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley","status":"publish","type":"post","link":"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/","title":{"rendered":"Apple\u2019s $3tn valuation is not as ridiculous as it seems | Nils Pratley"},"content":{"rendered":"<p>The diversified technology giant generated revenues of $1bn a day in its last financial year<\/p>\n<p>The striking part about <a href=\"https:\/\/www.theguardian.com\/technology\/2022\/jan\/03\/apple-becomes-first-us-company-to-reach-3tn-valuation\">Apple&rsquo;s $3tn valuation<\/a> is that it does not look obviously wrong. Or, rather, it does not appear out of line with the racy values the US stock market places on technology companies. There is no need, for example, to engage in heroic horizon-gazing projections, as with $1.2tn Tesla, to support the enormous number. One can roughly get to $3tn at <a href=\"https:\/\/www.theguardian.com\/technology\/apple\">Apple<\/a> via conventional yardsticks such as revenues, profits and cash generation.<\/p>\n<p>The company generated revenues of $366bn in its last financial year that ended in September &ndash; $1bn a day &ndash; and made profits of $94.7bn. So the shares are being rated at slightly more than 30 times last year&rsquo;s earnings. That&rsquo;s punchy, but not wildly so given the rate of revenue growth (one third last year) and the fact that all the profits find their way to investors these days, largely through share buy-backs.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/business\/nils-pratley-on-finance\/2022\/jan\/04\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The diversified technology giant generated revenues of $1bn a day in its last financial year The striking part about Apple&rsquo;s $3tn valuation is that it does not look obviously wrong. Or, rather, it does not appear out of line with the racy values the US stock market places on technology companies. There is no need, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple\u2019s $3tn valuation is not as ridiculous as it seems | Nils Pratley - Regional technology news - North - TechSparx - Business technology stories in the North<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple\u2019s $3tn valuation is not as ridiculous as it seems | Nils Pratley - Regional technology news - North - TechSparx - Business technology stories in the North\" \/>\n<meta property=\"og:description\" content=\"The diversified technology giant generated revenues of $1bn a day in its last financial year The striking part about Apple&rsquo;s $3tn valuation is that it does not look obviously wrong. Or, rather, it does not appear out of line with the racy values the US stock market places on technology companies. There is no need, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/\" \/>\n<meta property=\"og:site_name\" content=\"Regional technology news - North - TechSparx - Business technology stories in the North\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-04T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-28T14:41:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/3500-34.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"140\" \/>\n\t<meta property=\"og:image:height\" content=\"84\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/\"},\"author\":{\"name\":\"Editorial Team\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/person\/a67e7f1ec4654ee30ec6c9c2899a146e\"},\"headline\":\"Apple\u2019s $3tn valuation is not as ridiculous as it seems | Nils Pratley\",\"datePublished\":\"2022-01-04T00:00:00+00:00\",\"dateModified\":\"2025-02-28T14:41:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/\"},\"wordCount\":184,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/3500-34.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/\",\"url\":\"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/\",\"name\":\"Apple\u2019s $3tn valuation is not as ridiculous as it seems | Nils Pratley - Regional technology news - North - TechSparx - Business technology stories in the North\",\"isPartOf\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/3500-34.jpg\",\"datePublished\":\"2022-01-04T00:00:00+00:00\",\"dateModified\":\"2025-02-28T14:41:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#primaryimage\",\"url\":\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/3500-34.jpg\",\"contentUrl\":\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/3500-34.jpg\",\"width\":140,\"height\":84,\"caption\":\"Apple\u2019s $3tn valuation is not as ridiculous as it seems | Nils Pratley\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.techsparx.co.uk\/north\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple\u2019s $3tn valuation is not as ridiculous as it seems | Nils Pratley\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#website\",\"url\":\"https:\/\/www.techsparx.co.uk\/north\/\",\"name\":\"Regional technology news - North - TechSparx - Business technology stories in the North\",\"description\":\"Regional technology news - Midlands, North, North - TechSparx\",\"publisher\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.techsparx.co.uk\/north\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#organization\",\"name\":\"Regional technology news - North - TechSparx - Business technology stories in the North\",\"url\":\"https:\/\/www.techsparx.co.uk\/north\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/cropped-Techsparx-LOGO.png\",\"contentUrl\":\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/cropped-Techsparx-LOGO.png\",\"width\":248,\"height\":80,\"caption\":\"Regional technology news - North - TechSparx - Business technology stories in the North\"},\"image\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/person\/a67e7f1ec4654ee30ec6c9c2899a146e\",\"name\":\"Editorial Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a63569d021e9997d4c4afa07a6940d5ec03d13725a97de06aace006fa15ebe5e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a63569d021e9997d4c4afa07a6940d5ec03d13725a97de06aace006fa15ebe5e?s=96&d=mm&r=g\",\"caption\":\"Editorial Team\"},\"sameAs\":[\"https:\/\/www.techsparx.co.uk\/north\"],\"url\":\"https:\/\/www.techsparx.co.uk\/north\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple\u2019s $3tn valuation is not as ridiculous as it seems | Nils Pratley - Regional technology news - North - TechSparx - Business technology stories in the North","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/","og_locale":"en_GB","og_type":"article","og_title":"Apple\u2019s $3tn valuation is not as ridiculous as it seems | Nils Pratley - Regional technology news - North - TechSparx - Business technology stories in the North","og_description":"The diversified technology giant generated revenues of $1bn a day in its last financial year The striking part about Apple&rsquo;s $3tn valuation is that it does not look obviously wrong. Or, rather, it does not appear out of line with the racy values the US stock market places on technology companies. There is no need, [&hellip;]","og_url":"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/","og_site_name":"Regional technology news - North - TechSparx - Business technology stories in the North","article_published_time":"2022-01-04T00:00:00+00:00","article_modified_time":"2025-02-28T14:41:23+00:00","og_image":[{"width":140,"height":84,"url":"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/3500-34.jpg","type":"image\/jpeg"}],"author":"Editorial Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Editorial Team","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#article","isPartOf":{"@id":"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/"},"author":{"name":"Editorial Team","@id":"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/person\/a67e7f1ec4654ee30ec6c9c2899a146e"},"headline":"Apple\u2019s $3tn valuation is not as ridiculous as it seems | Nils Pratley","datePublished":"2022-01-04T00:00:00+00:00","dateModified":"2025-02-28T14:41:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/"},"wordCount":184,"commentCount":0,"publisher":{"@id":"https:\/\/www.techsparx.co.uk\/north\/#organization"},"image":{"@id":"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/3500-34.jpg","articleSection":["Uncategorized"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/","url":"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/","name":"Apple\u2019s $3tn valuation is not as ridiculous as it seems | Nils Pratley - Regional technology news - North - TechSparx - Business technology stories in the North","isPartOf":{"@id":"https:\/\/www.techsparx.co.uk\/north\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#primaryimage"},"image":{"@id":"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/3500-34.jpg","datePublished":"2022-01-04T00:00:00+00:00","dateModified":"2025-02-28T14:41:23+00:00","breadcrumb":{"@id":"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#primaryimage","url":"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/3500-34.jpg","contentUrl":"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/3500-34.jpg","width":140,"height":84,"caption":"Apple\u2019s $3tn valuation is not as ridiculous as it seems | Nils Pratley"},{"@type":"BreadcrumbList","@id":"https:\/\/www.techsparx.co.uk\/north\/apples-3tn-valuation-is-not-as-ridiculous-as-it-seems-nils-pratley\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.techsparx.co.uk\/north\/"},{"@type":"ListItem","position":2,"name":"Apple\u2019s $3tn valuation is not as ridiculous as it seems | Nils Pratley"}]},{"@type":"WebSite","@id":"https:\/\/www.techsparx.co.uk\/north\/#website","url":"https:\/\/www.techsparx.co.uk\/north\/","name":"Regional technology news - North - TechSparx - Business technology stories in the North","description":"Regional technology news - Midlands, North, North - TechSparx","publisher":{"@id":"https:\/\/www.techsparx.co.uk\/north\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techsparx.co.uk\/north\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.techsparx.co.uk\/north\/#organization","name":"Regional technology news - North - TechSparx - Business technology stories in the North","url":"https:\/\/www.techsparx.co.uk\/north\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/logo\/image\/","url":"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/cropped-Techsparx-LOGO.png","contentUrl":"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/cropped-Techsparx-LOGO.png","width":248,"height":80,"caption":"Regional technology news - North - TechSparx - Business technology stories in the North"},"image":{"@id":"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/person\/a67e7f1ec4654ee30ec6c9c2899a146e","name":"Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a63569d021e9997d4c4afa07a6940d5ec03d13725a97de06aace006fa15ebe5e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a63569d021e9997d4c4afa07a6940d5ec03d13725a97de06aace006fa15ebe5e?s=96&d=mm&r=g","caption":"Editorial Team"},"sameAs":["https:\/\/www.techsparx.co.uk\/north"],"url":"https:\/\/www.techsparx.co.uk\/north\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/posts\/2664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/comments?post=2664"}],"version-history":[{"count":1,"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/posts\/2664\/revisions"}],"predecessor-version":[{"id":5447,"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/posts\/2664\/revisions\/5447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/media\/6425"}],"wp:attachment":[{"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/media?parent=2664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/categories?post=2664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techsparx.co.uk\/north\/wp-json\/wp\/v2\/tags?post=2664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}