{"id":2694,"date":"2022-01-18T00:00:00","date_gmt":"2022-01-18T00:00:00","guid":{"rendered":"https:\/\/www.techsparx.co.uk\/north\/uncategorized\/whos-to-say-its-not-real-street-artist-kaws-on-creating-fortnites-first-exhibition\/"},"modified":"2025-02-28T14:41:26","modified_gmt":"2025-02-28T14:41:26","slug":"whos-to-say-its-not-real-street-artist-kaws-on-creating-fortnites-first-exhibition","status":"publish","type":"post","link":"https:\/\/www.techsparx.co.uk\/north\/whos-to-say-its-not-real-street-artist-kaws-on-creating-fortnites-first-exhibition\/","title":{"rendered":"\u2018Who\u2019s to say it\u2019s not real?\u2019 Street artist Kaws on creating Fortnite\u2019s first exhibition"},"content":{"rendered":"<p>The New Yorker has made a virtual art show to take place within the smash-hit game &ndash; and a real-life one at London&rsquo;s Serpentine with a touch of augmented reality. Can it get young gamers into galleries?<\/p>\n<p>For Brian Donnelly &ndash; known as Kaws since his graffiti beginnings in 1990s New York &ndash; art has always been a communication tool. From street art to vast public commissions, he says, &ldquo;it&rsquo;s a chance to create a dialogue&rdquo;. His desire to bring art to the masses is partly why his work spans collectable toys and streetwear collaborations, as well as paintings and sculptures that sell for <a href=\"https:\/\/leonardsart.co.uk\/news\/14-7-m-kaws-painting-smashes-auction-record-in-hong-kong\/\">millions<\/a>. His new exhibition will allow him to connect with a large number of eyeballs in, he says, &ldquo;a new and massive way&rdquo;. The show, New Fiction, is at London&rsquo;s <a href=\"https:\/\/www.theguardian.com\/artanddesign\/serpentine-gallery\">Serpentine Gallery<\/a>, and simultaneously on two free online platforms: the gaming behemoth Fortnite and the augmented-reality (AR) app <a href=\"https:\/\/acuteart.com\/\">Acute Art<\/a>.<\/p>\n<p>With more than 400m player accounts, Fortnite is massive, especially when compared with the estimated footfall of an average Serpentine show (around 35,000). While the uninitiated might dismiss Fortnite as just another shooting extravaganza, players are increasingly spending time in its more peaceful zones, such as creative mode, where they can mooch about the Fortnite metaverse without fear of elimination. &ldquo;You can hang out with your friends and explore new features,&rdquo; says Fortnite&rsquo;s partnerships director, Kevin Durkin. This could mean honing your dance moves but also watching a film or <a href=\"https:\/\/www.theguardian.com\/music\/2021\/aug\/07\/no-limits-in-the-metaverse-video-game-concerts-big-business\">an Ariana Grande concert<\/a> (as players did in August 2021), or, as of today, visiting an art gallery.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/artanddesign\/2022\/jan\/18\/kaws-fortnite-serpentine-street-art-augmented-reality\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The New Yorker has made a virtual art show to take place within the smash-hit game &ndash; and a real-life one at London&rsquo;s Serpentine with a touch of augmented reality. Can it get young gamers into galleries? For Brian Donnelly &ndash; known as Kaws since his graffiti beginnings in 1990s New York &ndash; art has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Who\u2019s to say it\u2019s not real?\u2019 Street artist Kaws on creating Fortnite\u2019s first exhibition - Regional technology news - North - TechSparx - Business technology stories in the North<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techsparx.co.uk\/north\/whos-to-say-its-not-real-street-artist-kaws-on-creating-fortnites-first-exhibition\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Who\u2019s to say it\u2019s not real?\u2019 Street artist Kaws on creating Fortnite\u2019s first exhibition - Regional technology news - North - TechSparx - Business technology stories in the North\" \/>\n<meta property=\"og:description\" content=\"The New Yorker has made a virtual art show to take place within the smash-hit game &ndash; and a real-life one at London&rsquo;s Serpentine with a touch of augmented reality. Can it get young gamers into galleries? For Brian Donnelly &ndash; known as Kaws since his graffiti beginnings in 1990s New York &ndash; art has [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techsparx.co.uk\/north\/whos-to-say-its-not-real-street-artist-kaws-on-creating-fortnites-first-exhibition\/\" \/>\n<meta property=\"og:site_name\" content=\"Regional technology news - North - TechSparx - Business technology stories in the North\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-28T14:41:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/3912.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"140\" \/>\n\t<meta property=\"og:image:height\" content=\"84\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/whos-to-say-its-not-real-street-artist-kaws-on-creating-fortnites-first-exhibition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/whos-to-say-its-not-real-street-artist-kaws-on-creating-fortnites-first-exhibition\/\"},\"author\":{\"name\":\"Editorial Team\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/person\/a67e7f1ec4654ee30ec6c9c2899a146e\"},\"headline\":\"\u2018Who\u2019s to say it\u2019s not real?\u2019 Street artist Kaws on creating Fortnite\u2019s first exhibition\",\"datePublished\":\"2022-01-18T00:00:00+00:00\",\"dateModified\":\"2025-02-28T14:41:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/whos-to-say-its-not-real-street-artist-kaws-on-creating-fortnites-first-exhibition\/\"},\"wordCount\":293,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/whos-to-say-its-not-real-street-artist-kaws-on-creating-fortnites-first-exhibition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/3912.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techsparx.co.uk\/north\/whos-to-say-its-not-real-street-artist-kaws-on-creating-fortnites-first-exhibition\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/whos-to-say-its-not-real-street-artist-kaws-on-creating-fortnites-first-exhibition\/\",\"url\":\"https:\/\/www.techsparx.co.uk\/north\/whos-to-say-its-not-real-street-artist-kaws-on-creating-fortnites-first-exhibition\/\",\"name\":\"\u2018Who\u2019s to say it\u2019s not real?\u2019 Street artist Kaws on creating Fortnite\u2019s first exhibition - 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