{"id":2889,"date":"2022-04-10T00:00:00","date_gmt":"2022-04-10T00:00:00","guid":{"rendered":"https:\/\/www.techsparx.co.uk\/north\/uncategorized\/how-south-asias-bridal-industry-built-a-whatsapp-empire\/"},"modified":"2025-02-28T14:41:49","modified_gmt":"2025-02-28T14:41:49","slug":"how-south-asias-bridal-industry-built-a-whatsapp-empire","status":"publish","type":"post","link":"https:\/\/www.techsparx.co.uk\/north\/how-south-asias-bridal-industry-built-a-whatsapp-empire\/","title":{"rendered":"How south Asia\u2019s bridal industry built a WhatsApp empire"},"content":{"rendered":"<p>Diaspora families typically travel to the region each year for wedding shopping. But the pandemic has changed everything<\/p>\n<p>Once a year, between December and February, brides-to-be and their families from all over the the US and Europe flock to India and Pakistan to escape the cold, wintry weather, visit family and, perhaps most importantly, shop for wedding outfits.<\/p>\n<p>Designers and retailers prepare for the influx of non-residential Indians, or NRIs, by setting up sales, pop-up events or previews of their upcoming lines of lehenga cholis, anarkali and saris.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/world\/2022\/apr\/10\/india-pakistan-bridal-weddings\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diaspora families typically travel to the region each year for wedding shopping. But the pandemic has changed everything Once a year, between December and February, brides-to-be and their families from all over the the US and Europe flock to India and Pakistan to escape the cold, wintry weather, visit family and, perhaps most importantly, shop [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How south Asia\u2019s bridal industry built a WhatsApp empire - Regional technology news - North - TechSparx - Business technology stories in the North<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techsparx.co.uk\/north\/how-south-asias-bridal-industry-built-a-whatsapp-empire\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How south Asia\u2019s bridal industry built a WhatsApp empire - Regional technology news - North - TechSparx - Business technology stories in the North\" \/>\n<meta property=\"og:description\" content=\"Diaspora families typically travel to the region each year for wedding shopping. But the pandemic has changed everything Once a year, between December and February, brides-to-be and their families from all over the the US and Europe flock to India and Pakistan to escape the cold, wintry weather, visit family and, perhaps most importantly, shop [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techsparx.co.uk\/north\/how-south-asias-bridal-industry-built-a-whatsapp-empire\/\" \/>\n<meta property=\"og:site_name\" content=\"Regional technology news - North - TechSparx - Business technology stories in the North\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-10T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-28T14:41:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/5760-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"140\" \/>\n\t<meta property=\"og:image:height\" content=\"84\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Team\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/how-south-asias-bridal-industry-built-a-whatsapp-empire\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/how-south-asias-bridal-industry-built-a-whatsapp-empire\/\"},\"author\":{\"name\":\"Editorial Team\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#\/schema\/person\/a67e7f1ec4654ee30ec6c9c2899a146e\"},\"headline\":\"How south Asia\u2019s bridal industry built a WhatsApp empire\",\"datePublished\":\"2022-04-10T00:00:00+00:00\",\"dateModified\":\"2025-02-28T14:41:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/how-south-asias-bridal-industry-built-a-whatsapp-empire\/\"},\"wordCount\":100,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/how-south-asias-bridal-industry-built-a-whatsapp-empire\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.techsparx.co.uk\/north\/wp-content\/uploads\/2025\/02\/5760-7.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techsparx.co.uk\/north\/how-south-asias-bridal-industry-built-a-whatsapp-empire\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techsparx.co.uk\/north\/how-south-asias-bridal-industry-built-a-whatsapp-empire\/\",\"url\":\"https:\/\/www.techsparx.co.uk\/north\/how-south-asias-bridal-industry-built-a-whatsapp-empire\/\",\"name\":\"How south Asia\u2019s bridal industry built a WhatsApp empire - 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