London-based ProFinda, an AI-driven workforce optimisation platform, has secured £3 million in funding from Palatine’s Growth Credit Fund, to help build upon its existing relationships with global professional services firms in allocating their workforces more effectively. This investment forms part of a larger equity growth round for the company.
ProFinda also plans to accelerate hiring, particularly within its sales and marketing operations, as it continues its international expansion. The investment will fuel new product development as ProFinda aims to enter new vertical markets.
ProFinda, which has around 100 employees and is backed by venture capital firms Notion Capital, Hansa, and Prefcap, counts the Big 4 business advisory firms and other major professional services organisations among its clients. These organisations utilise ProFinda’s AI-powered technology to manage and optimise their human resources and broader supply and demand needs.
This marks the fifth investment for Palatine’s Growth Credit Fund, following deals with StorMagic, BAE Systems spin-out Talion, a Yorkshire-based cyber security firm, Manchester-based fintech Voly Group, and most recently Bristol company Neighbourly.
Roger Gorman, Founder and CEO of ProFinda, said: “The funding from Palatine Growth Credit comes at an important and exciting time for our business, where having now established the leading foothold in the professional services sector, we’re looking to scale at pace and invest in further market growth.”
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