Antavo, the London-based AI-powered loyalty platform, has introduced the Optimizer, its latest product intended to convert loyalty scheme data into goal-oriented insights and strategy-prepared reports. This introduction represents the first time Antavo’s proprietary AI co-pilot, Timi AI, has been incorporated directly into an Antavo product.
The Optimizer addresses a persistent difficulty for loyalty managers: slow, manual reporting that means teams respond to obsolete information. By assisting in the automation of data analysis and report creation, it liberates marketers from laborious spreadsheets and transforms dispersed data into clear, business-ready intelligence. Loyalty teams and Chief Marketing Officers (CMOs) can link Key Performance Indicators (KPIs) directly to business objectives, pose questions in everyday language and receive immediate replies, and identify risks and opportunities early, shifting from responsive reporting to forward-thinking, strategic decision-making.
Attila Kecsmar, CEO and Co-Founder, Antavo, commented: “Loyalty leaders shouldn’t need to be data scientists to prove the value of their programmes. With the Optimizer, powered by Timi AI, we’re giving teams the clarity and confidence to act faster and demonstrate the true impact and value of loyalty. Both loyalty managers and CMOs want tools that save time, reduce uncertainty, and turn loyalty programmes into growth engines that support business goals. This launch is about justifying investment, demonstrating value, and above all, helping brands deliver the kind of loyalty experiences customers expect in today’s market.”
Timi AI supports every stage of loyalty scheme development through real-time, on-demand video chat between the avatar and Antavo’s customers. Utilising the company’s expertise and comprehensive knowledge of the sector, communicating with Timi AI resembles conversing with a colleague.
The Optimizer offers a consolidated dashboard that makes performance simple to grasp quickly and facilitates the smooth sharing of insights across departments, from marketing teams to the C-suite. Unlike general business intelligence tools, the Optimizer is specifically designed around loyalty objectives and provides ready-to-use insights that connect scheme activities directly to commercial results.
Image source: Antavo
