BGF has completed a £16.6 million investment in Reading-headquartered ‘no-BS CRM, SaaS startup, Workbooks.
Workbooks provides a mid-market platform that combines sales, marketing, customer support and commercial operations into a single system to assist companies with business operations and customer engagement. The funding is intended to accelerate go-to-market activities and product development, while assisting Workbooks to deepen the platform’s integrated workflow across sales, operations and finance.
John Cheney, chief executive of Workbooks, said: “Our mission is simple: give mid-market organisations an integrated platform that works the way their business works-without the complexity, hidden costs or bolt-ons that often come through alternative providers. BGF’s backing helps us move faster, while staying true to the customer-first philosophy that sets us apart.”
For organisations that prioritise lower total cost of ownership and fewer vendor integrations, a single platform can simplify operations and reduce friction between sales, back-office and finance teams. The move also underscores a continuing trend of UK SaaS businesses seeking capital to fund international expansion, particularly into the US.
Workbooks provides services to hundreds of customers throughout the UK and the USA. The platform integrates sales, marketing, customer support and commercial operations within a single system. It describes itself as an alternative to more fragmented systems that rely on multiple customer relationship management tools.
Customers often choose the platform due to a lower total cost of ownership and the availability of a broad range of capabilities in one place. The company also uses a methodology called ‘Shared Success’ for onboarding and support, which aims to improve implementation results and account management.
The firm has stated that the recent funding will be used to grow go-to-market activities and speed up product development. There will be a particular focus on closer integration of workflows between sales, operations and finance, alongside a continued effort to expand the company’s presence in the US.
Jack Teasdale, investment director at BGF, added: “Workbooks has carved out a clear position in the mid-market with a platform that does more than sales CRM. Its onboarding model reduces implementation risk, and customers tell us the product is intuitive, flexible and easy to adopt. We’re excited to support the team as they scale.”
BGF is now a minority shareholder in Workbooks and will hold a seat on the company board.
Image source: BGF
