Paapi, a London-based ad measurement and performance optimisation platform, has successfully closed a £420,000 pre-seed funding round to scale its business. The initial round was 20% oversubscribed.
Paapi aims to provide brands with a clear and independent view of cross-channel advertising return on investment (ROI), without reliance on platform-provided data. Its solution connects advertising spend to performance across various channels, campaigns, and creatives.
The funding round was led by SFC Capital and will also be used to attract more brands. The company has already seen early traction through successful pilots with direct-to-consumer brands seeking alternatives to less transparent legacy attribution tools.
Dan Hesmondhalgh, CEO and co-founder of Paapi, stated: “We’re building a future of ad measurement that marketers can trust. This investment enables us to drive greater precision measurement and enhanced modelling, to scale adoption among brands seeking performance without the guesswork.”
Edward Stevenson, Investment Executive at SFC Capital, added: “Paapi is solving a real and growing problem. With a strong technical team and a clear vision, they are well-positioned to redefine how advertisers measure success in a privacy-compliant way. We’re excited to support their journey.”
Image source: LinkedIn
