Berkshire-based IRIS Software Group, which develops accountancy, payroll, HR, and education software, has appointed a new chief marketing officer.
Assuming the role next week is Marissa Carlson, who brings to the firm nearly two decades of experience scaling high-growth businesses and building marketing teams. Carlson most recently served in the same role at TigerConnect, where she led the go-to-market planning and strategic brand repositioning of the company’s unified communications offering. She was also previously chief marketing officer at Intelerad, where she built global brand recognition and drove the company’s expansion in the US acute care market.
“Joining IRIS at such a pivotal moment is an incredible opportunity,” said Carlson. “The company has a solid foundation and a talented team across the globe. Together, we are poised to accelerate growth in our core UK and North American markets, while expanding internationally and creating long-term value for our customers.”
Jason Dies, chief executive of IRIS Software Group, said: “Marissa is an exceptional addition to our executive leadership team as we enter our next phase of transformational growth. She has a proven track record of deeply understanding customer needs, positioning solutions that deliver real value to customers, and building world-class marketing teams that drive results. This is an incredibly exciting time for IRIS. We have significant momentum across our business, and Marissa’s leadership and experience will help us capitalise on the opportunities ahead.”
Meanwhile, Jonathan Priestley, who previously served as interim chief marketing officer, is set to step up as general manager for global accountancy solutions and transformation. He will be tasked with driving market strategy, product positioning, and commercial enablement for IRIS’ accountancy business.
Dies added: “Jonathan’s deep expertise in launching our cloud-based solutions in the UK, combined with his close relationships with our accountancy clients and unique market perspectives, makes him uniquely positioned for this new role. He will ensure our accountancy solutions remain firmly rooted in our customers’ evolving needs, driving not only sales effectiveness and retention but also ensuring we continue to deliver the innovation and value our clients depend on. I want to thank Jonathan for his dedicated leadership of our marketing team over the past several months, and I am excited about what is on the horizon.”
Image source: IRIS
