Keyloop, which has its UK headquarters in Reading, acquired Motortech.ai to incorporate AI functionality into its automotive retail platform, Fusion. The move is intended to assist dealers in improving operational efficiency and gaining more value from customer interactions.
Motortech.ai has developed an AI customer agent named AIME, which replaces traditional website forms and manual replies with conversational tools that operate in real time. The agent is capable of searching and comparing vehicles for prospective customers, qualifying leads, and handling general enquiries. It also manages trade-ins, logs vehicle reservations, and processes finance quotes and agreements.
These features will be integrated into the Fusion platform alongside existing inventory management, acquisition, and sales modules. The transaction is subject to regulatory clearances, which the parties expect to receive in the first quarter of 2026. The acquisition is also intended to support the development of AIME as a contact centre solution for social channels, WhatsApp, SMS, and email.
Tom Kilroy, chief executive of Keyloop, said: “I’m extremely excited that Motortech.ai will soon become part of Keyloop. We’re already planning how their proven technology will be integrated throughout our tech stack, so that whenever and however a customer interacts with a dealer, both parties will feel the benefits.”
Gerard Thatcher, founder and chief executive of Motortech.ai, said: “This is an important new development for motor retailers and OEMs, as it unites the conversational power of our AI solutions with Keyloop’s unrivalled data insights and market-leading enterprise solutions. This agreement means we’ll be able to accelerate deployment of a full conversational layer for dealerships and OEMs, providing better outcomes for customers and dealers alike.”
Further updates to the technology will focus on engaging with after-sales customers and re-engaging lapsed leads. Tom Kilroy added: “Dealers operate in an ever-changing environment, with rising customer expectations about engaging with dealerships on an omnichannel basis, 24/7. AI can significantly improve outcomes for customers, driving satisfaction and loyalty.
The AI functionality developed by Motortech.ai will help dealerships and OEMs drive revenue growth through enhanced customer engagement across multiple channels, further enhancing the rich data available in Fusion. I know that together, we’ll deliver measurable improvements in conversion rates, customer satisfaction, and dealer efficiency across our global client base.”
Image source: Keyloop
