A Winchester-based IT business has unveiled its new brand identity and website as it changes from a specialist CRM services provider to a cloud-focused technology partner.
QWARE helps clients modernise their technology through Microsoft Azure, Microsoft 365, Dynamics 365 and Dataverse. Its new brand reflects an increased focus on cloud and Azure-based services, while the redesigned website showcases its growing portfolio.
Ryan Pennett, vice president of business development at QWARE, said: “As our customers have embraced cloud technologies, their challenges have evolved beyond traditional CRM requirements. Organisations are looking for trusted partners that can help them modernise infrastructure, optimise cloud investments, improve data quality, and prepare for AI adoption. Our new brand and website reflect that evolution and our commitment to supporting customers throughout their cloud transformation journey.”
Central to QWARE’s cloud-first strategy is the introduction of the QWARE Cloud Foundation Platform, which provides building blocks designed to reduce development complexity and simplify data management.
Mark Cooper, chief executive of QWARE, added: “Our QWARE Cloud brand reflects an important milestone in the evolution of our business, building upon our reputation for delivering innovative, award-winning cloud-based data management solutions. The new brand better represents the scale of what we can offer today and our vision for the future. We are proud to be a client-first solutions provider with strong foundations, clear direction, and a talented team focused on supporting customers’ digital transformation for years to come.”
QWARE was crowned Tech SME of the Year at the South Coast Tech & Innovation Awards 2025, hosted by The Business Magazine in partnership with Insider.
Image source: QWARE
