Notify Technology launches AI product for workplace accident analysis

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Newcastle-based safety software company Notify Technology has introduced a product, Notify Spark, which it states is the first artificial intelligence (AI) powered offering dedicated to analysing workplace accidents.

Notify Spark uses AI to streamline the management of accident reports and investigations. It assists with identifying the cause of incidents and converts complex incident data into practical insights. The new software, which draws on Notify’s large data bank, can also produce safety briefings, executive summaries, and ‘toolbox talks’ in response to accident investigations.

Notify was established in 2017 by Duncan Davies and Andy Dumbell with the aim of helping organisations to reduce workplace risk and save lives. Its digital safety, health, environmental, and quality (SHEQ) management system now supports over 250,000 employees globally, with clients including McDonalds, Siemens, and the National Health Service (NHS).

More than 912,000 incidents – including accidents, injuries, near misses, and hazards – have been recorded on the platform over the last five years. Incident analysis is the first AI-powered module to be introduced, and the company intends to integrate AI into other modules, including risk assessments, method statements, and audits and inspections.

Duncan Davies, co-founder and Chief Executive Officer, said: “Notify set the standard for mobile-first safety reporting and this latest innovation is our most exciting yet. We’re now adding huge power to the tens of thousands of data points that our clients collect every month. We are excited to see the technology supporting clients in delivering their safety goals.”

Andy Dumbell, co-founder and Chief Technology Officer, added: “This is just the start of a wave of exciting AI-powered features we’re bringing to life. We’ve partnered with some of the UK’s biggest employers to make sure the technology delivers real impact, and the feedback’s been phenomenal. Companies say it is breaking new ground, helps teams write sharper reports, turns data into insight, speeds up safety briefing and sparks ideas they hadn’t considered before.”

Notify, which is supported by Mercia Ventures and the North East Fund, Calculus Capital, and private investors, secured a further £1.5 million earlier this year to aid the implementation of AI.

Ian Wilson, head of Mercia Ventures’ Newcastle office, said: “AI is being introduced across industries of all types to improve efficiency. However, it also has potential to address one of the most important business challenges of all – keeping people safe. Notify Spark represents the next evolution in digital safety management and will solidify the company’s position as a leader in safety tech.”

Image source: Notify

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