Solihull-based managed services provider Wavenet has appointed David Hayward as director of mobile as the company looks to expand its mobile and Internet of Things (IoT) business.
Hayward brings more than 25 years’ experience in the mobile sector and joins from Radius, where he spent seven years leading mobile distribution and direct sales operations, including a period based in Germany. Before that, he was a major shareholder in Pure Telecom, helping grow the business before its sale in 2019.
Wavenet provides managed IT, cyber security, cloud, communications, networking and digital transformation services to businesses and public sector organisations across the UK. Following its merger with Daisy Corporate Services in 2024, the combined business became one of the UK’s largest independent managed service and security providers, supporting more than 22,000 customers.
In his new role, Hayward will lead Wavenet’s mobile and IoT strategy, with responsibility for service innovation, team expansion and strengthening the company’s position in the market.
He said: “I was immediately drawn to the potential within Wavenet.
“When you look at the strength of the customer base, the quality of our existing services and the investment in the business, all the ingredients are there to build something truly compelling in mobile and IoT.
“For me, it’s about bringing that to life, raising awareness and adding value to customers.
“If we can look back in 12 months and see strong growth with a clear story in the market, that’s what success looks like to me.”
David’s appointment comes during a period of continued growth for Wavenet, which has expanded through acquisitions and investment as it strengthens its technology and communications offering across the UK.
Antony Black, chief revenue officer at Wavenet, added: “We’re delighted to welcome David to Wavenet.
“His experience, energy and track record in building successful mobile and IoT businesses speak for themselves.
“As we continue to evolve our proposition, David will play a pivotal role in shaping our mobile strategy and driving the next phase of growth.
“His vision strongly aligns with our ambition to deliver greater value to customers and strengthen our position in the market.”
Earlier this month, Wavenet announced a £7.4 million investment in AI-powered customer service technology following a period of growth, alongside new strategic partnerships to expand its cyber security and communications portfolio.
Image source: Wavenet
